Your brain rejects negative thoughts

Good news: your brain is hardwired for good news.
Bad news: your brain is hardwired for good news.

Why don’t people stop smoking even after hearing bazillion public service messages that doing so will give them cancer?

Neuroscientists have the answer: it’s because the human brain rejects negative thoughts (and yes, sometimes to the detriment of the brain’s host).

Smoking kills messages don’t work as people think their chances of cancer are low. The divorce rate is 50%, but people don’t think it’s the same for them. There is a very fundamental bias in the brain. Learn more here.

Advertisements

Tags:

3 Responses to “Your brain rejects negative thoughts”

  1. envisioningutopia Says:

    Interesting, I know that if you study any Media Psychology there are numerous theories about why we don’t want to hear bad news. Which particular area of the brain is it? as a biological psych fiend I’d be interested to know as we are currently covering positive Psych

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: